2009 GOLD

CULTURE & THE ARTS

PAINT THAT SH*T GOLD

ATMOSPHERE, RHYMESAYERS ENTERTAINMENT

Skye Rossi, New Media

COLLE+MCVOY

Alicia Patrick, Sr. Interactive Strategist
Mike Fetrow, Exec. Creative Dir.
Mike Caguin, Group Creative Dir.
Eric Husband, Group Creative Dir.
Barrett Haroldson, Interactive Designer
Tim Blevins, Copywriter
Jason Striegel, Technical Lead
Andrew Charon, Flash Developer
Brian Litzinger, Developer

The aim of this campaign was to launch a hip-hop album that competes with the major label releases, using only a tiny, independent-label marketing budget. The objectives were to engage fans in the marketing campaign and grow viral word-of-mouth awareness, achieve major television and radio airplay and drive CD/digital sales.