2009 SILVER

HOUSEHOLD SUPPLIES & SERVICES

JUST WHAT THE WORLD NEEDS: ANOTHER GREEN CLEANER

CLOROX GREEN WORKS, THE CLOROX CO.

Suzanne Sengelmann, VP-Specialty Div.
Jessica Buttimer, Dir.-R&D
Aileen Zerrudo, Sr. Group Mgr.

DDB WEST

Stacey Grier, Chief Strategic Officer-Mngng. Part.
Rebecca Hines, Group Acct. Dir.
Debra Berman, Planning Dir.
Chad Ackley, Group Creative Dir.

OMD

Shelly Lampe, Acct. Dir.-Strategy

TRIBAL DDB

Vanessa McCutcheon, Acct. Dir.

TRACYLOCKE

Jennifer Nannini, Acct. Dir.

Consumers actively seeking more natural options for their homes were becoming a fast-growing segment. Niche brands like Seventh Generation, Method and Mrs. Meyers had long been offering options but left much to be desired. The consumer wanted something decidedly different -an authentically green product that actually worked. Through multiple channels and a broad array of very real brand experiences, Green Works became the No. 1 natural green cleaner in just six months.