2009 BRONZE

GLOBAL

GARMENTS WITHOUT GUILT

SRI LANKA APPAREL, SRI LANKA APPAREL

Ajith Dias, Chrmn.
Kumar Mirchandani , Chrmn.-Image Committee
Nilmini Jayasinghe, Program Coord.-Garments Without Guilt

GREY GLOBAL-COLOMBO

Sailesh Wadhwa, Dir.-Strategic Planning & Brand Services
Ajai Singh, VP-Country Head
Roy Varkey, Exec. Creative Dir.
Jiffery Mohammed, Assoc. Creative Dir.
Shane Wilson, Acct. Dir.-G2 Grey
Malayna Dawn, Blogging Specialist
Amila Galappaththi, Creative-Interactive

VIDEO IMAGE

This campaign exemplifies the fact that building a global brand that delivers on the business strategy is not about having big dollar marketing budgets. The agency and Sri Lanka's apparel industry initiated a worldwide people-based movement using the Internet as the primary medium to promote its Ethical Manufacturing & Sourcing positioning among top decision makers of some of the world's choicest fashion and retail apparel brands. In just over a year's time, the movement has found global voice and center stage.