2009 SILVER

GLOBAL

STOP TALKING, START DOING

IBM, IBM CORP.

Diane Brink, VP-Integrated Mktg. Comm.
Sharon Driscoll, VP-WW Advt. & Interactive
Matthew Michaels, Mktg. Comm. Specialist
Lily Sorbara, Mktg. Comm. Mgr.

OGILVY & MATHER

Chris Wall, Vice Chrmn.-Creative
Susan Westre, Exec. Creative Dir.
Jeff Kenyon, Planning Dir.
Lou Aversano, Global Mngng. Dir.
Tonya Fossey, Group Acct. Dir.
Todd Krugman, Assoc. Part.-Dir., Consolidated Advt. IBM Brand Services

NEO

MINDSHARE

The objective of this campaign was to shift perceptions of IBM from a mere technology company to the marriage of the world's best technology expertise and business thinking. The creative idea was simple: In a world of talk, IBM gets stuff done. The campaign helped increase awareness of IBM as a technology and business consultancy and overall revenue for the company, and IBM was recognized as the No. 2 most valued brand in the world for 2008, up from No. 3 the previous year.