2009 BRONZE

GREEN

SOLAR LAUNCH CAMPAIGN

SUNCHIPS , FRITO-LAY

Gannon Jones, VP-Mktg.
Dave Skena, Mktg. Dir.

JUNIPER PARK

Terry Drummond, Creative Dir.
Alan Madill, Creative Dir.
Andy Linardatos, Copywriter
Hylton Mann, Art Dir.
Francine Li, Acct. Super.
Jill Nykoliation, Pres.
Janice Bisson, Bdcst. Producer
Deb Ingham, Print Producer

OMD

TEEHAN+LAX

On Earth Day 2008, SunChips' factory in Modesto, Calif., opened a 10-acre solar grid so that SunChips would be made with solar energy. However, the brand's users were not hard-core green consumers, and they didn't care to hear about the details. They just wanted to know they were doing something a little better. The challenge was to find a way to connect a solar field at the SunChips' factory to the product that people held in their hands and make the solar news simple, accessible and tangible.