2010 SILVER

MEDIA IDEA

FROSTED MINI WHEATS: MOM'S HOMEROOM

KELLOGG'S FROSTED MINI-WHEATS, KELLOGG

Matt Lindsay, Sr. Brand Manager
Ananta Engineer, Sr Manager, Market Research
Yuvraj Arora, Associate Director

STARCOM WORLDWIDE

Frank Cirone, Business Manager
Stephanie Stopulos, Digital Supervisor
Jeff Razniewski, Digital AMD
Carrie Besler, Digital Associate
Debra Wang, Business Associate

LEO BURNETT

Jill Gray, Account Director
Dan Lewis, Copy Writer

STARCOM WORLDWIDE

After years of Frosted Mini-Wheats 'Full and Focused' campaign positioned around success in school for kids, Moms still weren't buying it. The times had changed and we needed a different strategy. So we stopped talking at her and joined in on the dialogue she was already having. Pulling together all of her trusted resources, creating a one-stop shop online for all of Mom's school-related needs, Frosted Mini-Wheats proved that we were not only talking the talk, we were Mom's true partner in helping her kids succeed in school.