2010 SILVER

HISPANIC

PROTECTION IS OUR GAME/ PROTECCION ES LA JUGADA

ALLSTATE INSURANCE COMPANY, ALLSTATE INSURANCE COMPANY

Lisa Cochrane, Vice President
Nancy Abraham, Asst. Vice President
Nancy Ryan, Media Director
Georgina Flores, Senior Project Manager
Megan Dawson, Project Manager

LAPIZ

Marco Azucena, Account Director
Esteban Ribero, Strategic Planner
Eduardo Cintron, Associate Creative Director
Javier Osorio, Creative Director
Ana Barr, Senior Account Executive

TAPESTRY

OCTAGON MULTICULTURAL MARKETING

Allstate's Proteccion Es La Jugada (Protection is our Game) communications platform connects with Hispanics on an emotional level to increase their consideration of Allstate by fully leveraging and increasing the awareness of the brand's Mexican National Team sponsorship. The 360-degree platform features MNT goalie Memo Ochoa and reinforcing Allstate's position as a proactive protection leader. The efforts tripled the unaided MNT sponsorship awareness and significantly increased consideration and referrals of Allstate as well as boosted important drivers of the reputation: trust, likeability and appeal.