2010 SILVER

COMPUTER SOFTWARE

'WOODLAND CREATURES'

IBM CORPORATION, IBM CORPORATION

Sharon Driscoll, Vice President Demand Programs
Rachel Larkin, Program Director, Worldwide Advertising
Buell Duncan, Vice President, Marketing, IBM Software Group

OGILVY

Tom Godici, Senior Partner, Group Creative Director
Greg Ketchum, Senior Partner, Group Creative Director
Rob Jamieson, Senior Writer
Patrick O'Donnell, Senior Partner, Executive Group Director
David Beatus, Senior Partner, Marketing
Jamison Duffield, Partner, WW Marketing Director
Ashley Wood, Senior Planner

On average, data centers consume 100 times more energy per square foot than a typical office building and 89% of businesses had no idea. And the IT managers in charge didn't care, because they weren't paying the bills. So how do get them to buy IT software designed specifically to save energy? Make them the energy saving hero in the eyes of their boss.