2010 GOLD

CONSUMER ELECTRONICS

'THERE'S AN APP FOR THAT.'

APPLE, APPLE

TBWA\MEDIA ARTS LAB

James Vincent, President
Duncan Milner, Chief Creative Officer
Eric Grunbaum, Executive Creative Director
Elena Hale, Executive Strategy Director
Darcie Shively, Planning Director
Jordan Vadnais, Senior Planning
Alain Briere, Creative Director
Alicia Dotter, Associate Creative Director
Krista Wicklund, Senior Copywriter
Stephanie Chen, Account Supervisor

OMD

When Apple's App Store launched, the concept of a mobile app hardly existed. Our challenge was to help people understand apps as powerful and useful tools, that would change the way they think of a phone. But many of the first, most prominent apps were frivolous novelties. By curating a useful app experience, "one app at a time" and using media to recommend apps to specific audiences, we were able to show that no matter who you are or what you need to do, "There's an App for That".