2010 SILVER

RESTAURANTS

WHOPPER SACRIFICE

BURGER KING, BURGER KING

Brian Gies, VP Marketing Impact
Claudia Lezcano, Director, Advertising
Chris Furse, Manager, Advertising
Ivette Alonso, Manager, Digital Media

CRISPIN PORTER + BOGUSKY

Laura Bowles, Partner/Group Account Director
Mason Reed, VP Account Director
Blair Jaffe, Management Supervisor
Aileen Echenique, Content Supervisor
Colin Drummond, VP Director of Cultural & Business Insights
Ashley Alsup, Group Director, Cultural and Business Insights

VML

EDELMAN

Coupons can cheapen your brand. Essentially, you're paying someone to consume your product and the BURGER KING Superfan knows this. We wanted to reach out this younger, passionate fan and distribute free WHOPPER sandwiches in a way that made them value the WHOPPER more, rather than less. We challenged them to prove their love for the WHOPPER by openly 'sacrificing' 10 of their so-called Facebook friends. As the love and loyalty for the WHOPPER was put to the test, Facebook acknowledged they had a serious problem on their hands.