2010 SILVER

CULTURE & THE ARTS

REAL PIRATES

THE FIELD MUSEUM, THE FIELD MUSEUM

Helene Rosenblum, Director of Marketing
Laura Sadler, Sr. VP Museum Enterprises
Rachel Pomberg, Manager, Advertising & Marketing Partnerships
Megan Gaare, Marketing Coordinator

DDB

Diane Ruggie, SVP, Group Creative Director
Susan Lulich, SVP, Account Director
Michelle Schaefer, VP, Strategy Director
Parry Metz, Creative Director
Nick Marrazza, Associate Creative Director
Kathy Petrauskas, Associate Creative Director

OMD CHICAGO

Thanks to legend and lore, people see pirates as plank walking, swashbuckling outlaws who live lives of unabashed adventure. However, this fantasy is not quite reality. So to promote Real Pirates at Chicago?s Field Museum we gave people an authentic taste of pirate life. We recruited them to 'go on the account' and experience first-hand what it was like to be a real pirate. In the end, we exceed our goals and proved that, sometimes, reality can be even more intriguing than fantasy.