2010 BRONZE

FASHION & STYLE

THE NEW LEE.COM

LEE JEANS, LEE JEANS

Liz Cahill, VP Marketing Communications
Mark Lopez, Marketing Manager

OLSON

Mark Bubula, Strategy Group Director, VP
Bonnie Hoffman, Senior Writer
Kreeti Shakya, Art Director
Julie Forte, Account Director Interactive
Leslie Luoto, Senior Information Architect
Ross Teichner, Assoc Technical Creative Director Interactive
Jeffery Isham, Back End Developer
Joe Song, Back End Developer

Lee Jeans, a denim brand with a dusty image and declining awareness and that's been de-positioned for decades by countless other, far more hip, up-and-coming labels. And it's dependent on a retail channel that's folding like a pair of cheap slacks. So Lee Jeans turned to the channel it could control - its own website - now the ultimate online retail experience where people can let go of their insecurities, be inspired by real stories of people like them and ultimately slip into a pair of jeans that fits them perfectly.