2010 BRONZE

MEDIA COMPANIES

TOO SOON FOR A EULOGY

SUPERGUARANTEE, SUPERMEDIA

Stanton Brown, Director, Marketing Communications
Shayne Bryant, Group Manager, Advertising and Branding
Sandy Henjum, Executive Vice President, Transformation and Marketing
Scott Klein, Chief Executive Officer- Idearc Media

TM ADVERTISING

Brian Renuad, SVP, Group Account Director
Chris Cima, Creative Director/Art Director
Jason Niebaum, Creative Director/Writer
April Weeks, VP, Director of Digital Media
Franny Karkosak, SVP, Director of Media Integration
Erin Jackson, Management Supervisor

The Yellow Pages are dead, or so we're told. With a devastating decline in share of possession and usage, the SuperYellowPages were fighting a tough battle. In a commodity category, they added something to their printed directories that competitors lacked and that consumers want: the confidence of a guarantee. With the new SuperGuarantee, the company backed the services of their advertisers and gave consumers a reason to keep and use the SuperYellowPages. As a result, the company saw the first increase in share of possession and usage in five years.