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WINNER
2010 SILVER
TRANSPORTATION
WELCOME BIGWIGS
JETBLUE AIRWAYS, JETBLUE AIRWAYS
Marty St. George, SVP, Marketing
Fiona Morrisson, Director of Marketing
Kirstin Frazell, Advertising Manager
Patty Johnson, Advertising Coordinator
JWT
Kristina Lenz, Business Director
Courtney Miller, Account Manager
Wayne Best, Executive Creative Director
Matt MacDonald, Creative Director
Chris Plehal, Copywriter
Jessica Navas, Planning Director
MEDIACOM/MEDIACOM INTERACTIVE
Early 2009: as the economy plunged, greedy bankers and business chiefs monopolized the news with their fiscal irresponsibility. One particular executive perk became a symbol of excess: the private jet. When corporate America was forced to wean itself off the perks of private jets and First Class travel, America cheered. In this challenging environment, many advertisers were stepping back or proceeding with caution, but as the airline brand known for being 'of the people, for the people and by the people', we knew this was JetBlue's moment to soar.







