2010_4000_hero_1

2010 SILVER

TRANSPORTATION

WELCOME BIGWIGS
JETBLUE AIRWAYS, JETBLUE AIRWAYS

Marty St. George, SVP, Marketing
Fiona Morrisson, Director of Marketing
Kirstin Frazell, Advertising Manager
Patty Johnson, Advertising Coordinator

JWT

Kristina Lenz, Business Director
Courtney Miller, Account Manager
Wayne Best, Executive Creative Director
Matt MacDonald, Creative Director
Chris Plehal, Copywriter
Jessica Navas, Planning Director

MEDIACOM/MEDIACOM INTERACTIVE

Early 2009: as the economy plunged, greedy bankers and business chiefs monopolized the news with their fiscal irresponsibility. One particular executive perk became a symbol of excess: the private jet. When corporate America was forced to wean itself off the perks of private jets and First Class travel, America cheered. In this challenging environment, many advertisers were stepping back or proceeding with caution, but as the airline brand known for being 'of the people, for the people and by the people', we knew this was JetBlue's moment to soar.

VIDEOS

To view the videos for this campaign click here.

View Videos

IMAGES

To see a slide show of images for this campaign click here.

View Slideshow

CASE STUDY

To download a PDF Casestudy for this campaign click here.

CasestudyDownload Casestudy