2010 BRONZE

AGRICULTURAL, INDUSTRIAL & BUILDING

'CROSS-SECTION'

UNITED TECHNOLOGIES, UNITED TECHNOLOGIES

Jennifer Whitlow, Director, External Communications
Debbie Sifuentes, Manager, Advertising and Marketing Communications

DDB NY

Maria Tender, Director of Brand Planning
Emily Viola, Senior Brand Planner
Catherine East, Account Director
Lauren Roberts, Account Supervisor
Steve Kashtan, Group Creative Director
Lisa Rettig-Falcone, Group Creative Director

PROMETHEUS MEDIA INC.

Laurie McCloskey, Client Communications Director

United Technologies is a 58 billion dollar company that few people knew about. We needed to get Wall Street investors to take notice of this solid diversified industrial in a way that would inspire them to research, recommend and purchase United Technologies stock- with serious levels of investment. The 'Cross Section' campaign appeals to the dormant little boy in our investor by surrounding him with elaborate and breath-taking cross-sections of the technology, financial success and 'big cool things' that make up United Technologies.