2010 GOLD

HOUSEHOLD FURNISHINGS & APPLIANCES

GLIDDEN GETS YOU GOING

GLIDDEN, AKZO NOBEL

Rob Horton, VP of Marketing
John Salvadore, Marketing Director
Mark Hembree, Senior Brand Manager, Glidden

DDB NEW YORK

Ellen Fields, Global Business Director
Rebecca Rehder, Account Director
Mark Ledermann, Creative Director, Copy
Heath Matyjewicz, Associate Creative Director, Art
Earl Cavanah, Creative Director, Art

ETCETERA

Dick Van der Lecq, Managing Partner
Peter Van Leeuwen, Creative Director

PHD NETWORKS

INTERBRAND

LIGGETT STASHOWSER

Declining sales and years of brand and media neglect meant Glidden Paint was about to lose a prime retail distributor. The mission: turn things around without hurting its largest competitor - house favorite, Behr. The plan: inspire would-be painters by proving that painting is not as daunting a chore as it seems. An overhauled in-store experience, a free paint giveaway, and unique placement of TV, innovative magazine inserts, outdoor kiosks and banners all contributed to Glidden's sales jumping up 34 points versus prior year. The dawn of a new era in painting.