2010 BRONZE

PACKAGED FOOD

DOUBLE DARE

KLONDIKE, UNILEVER

Jostein Solheim, VP Ice Cream
Alberto Di-Leo, Director
Mike Hurley, Sr. Brand Manager

DDB NEW YORK

Jennifer Fox, Brand Planning DIrector
Amy Eagle, Global Account Director
Chuck Borghese, Group Creative Director
Howard Finkelstein, Copywriter
Bonnie Lutz, Art Director

MINDSHARE

Greg Manago, Director, Mindshare Entertainment North America

STORY

Meghan Stewart, Director, Marketing Services

GOLIN HARRIS

Klondike's long running "What Would You Do For A Klondike Bar?" campaign was losing steam. While it earned Klondike a place in popular culture, it wasn't translating to sales. We needed to make the classic campaign, and the product it sold, relevant again. And our new "Double Dare" campaign did just that. Not only did it breathe new life into the brand, it also ignited Klondike sales to double-digit growth.