2010 SILVER

PACKAGED FOOD

REKINDLING STOUFFER'S ICONIC STATUS

STOUFFER'S, STOUFFER'S (NESTLE)

Christine Dahm, SVP, Marketing
Brett White, Brand Director

JWT

Walt Connelly, Executive Creative Director
Laura Fegley, Creative Directory
Adrian Barrow, Executive Planning Director
Allison Green, Planner
Andrew Jones, Business Director
Torrey La Grange, Account Director

ZENITHOPTIMEDIA

PUBLICIS CONSULTANTS | PR

DIGIKNOW

RYAN PARTNERSHIP

For over 50 years, Stouffer's has been the biggest name in frozen dinners. But despite its success, the brand was beginning to lose touch emotionally with hardworking, heartland moms and this was driving up the cost of growth. What Stouffer's needed was a new enthusiasm and a new role in mom's life. Its story revolves around the 'surprising power of dinner'. The mission is 'Let's Fix Dinner'. The early results are encouraging; Stouffer's is enjoying renewed cultural relevance and category-leading growth at double the margin initially projected for the campaign.