2010 SILVER

CORPORATE REPUTATION / PROFESSIONAL SERVICES

SPONSORS OF TOMORROW

INTEL, INTEL CORPORATION

Deborah Conrad, Vice President, Chief Marketing Officer

VENABLES BELL & PARTNERS

Paul Venables, Founder, Co-Creative Director
Greg Bell, Founder, Co-Creative Director
Lucy Farey-Jones, Partner, Director of Brand Strategy
Gabrielle Tenaglia, Group Strategy Director
Alex Russell, Copywriter
Crystal English, Art Director
Kate Jeffers, Group Account Director

TAG WORLDWIDE

Peter Kuhn, Managing Director

OMD

Chris Whalen, Global Account Director

Our challenge was to get Intel talked about, and ultimately, make the brand relevant to everyday consumers. To accomplish this, we decided to show people across the globe that Intel is much more than 'just a big chip company'. Utilizing a variety of traditional and not-so-traditional media, our 'Sponsors of Tomorrow' campaign demonstrated that the smart, quirky people at Intel are creating the future with mind-blowing, world-changing technologies. Upon launch, 'Sponsors of Tomorrow' was met with tremendous social media and PR buzz - an impressive feat for a previously invisible brand.