2010 GOLD

SUSTAINED SUCCESS

'A WHOLE DIFFERENT ANIMAL'

FRONTIER AIRLINES, FRONTIER AIRLINES

Diane Willmann, Advertising Director

GREY NYC

Shawn Couzens, Creative Director/Copy Writer
Gary Ennis, Creative Director/Art Director
Shannon Turner, Vice President, Group Management Surpervisor
Adam Benepe, Senior Vice President
Bridget Fitzpatrick, Account Supervisor
Jack Hartman, Account Executive
Lori Bullock, Agency Producer

The Frontier brand needed to be built from the ground up; increasing brand awareness while fending off current and unforeseen competition that threatened to erode market share and growth. Our campaign strategy has allowed us to create an unparalleled emotional bond in the cold, uncaring airline industry. Six years later, over 100 TV spots and countless other messaging, the people of Colorado continue to want more - all of which continues to make Frontier Airlines "A whole different animal."