2010 SILVER

BEVERAGES, ALCOHOL

TRUTH IN VODKA

SOBIESKI, IMPERIAL BRANDS, INC.

Chester Brandes, President and CEO
Timo Sutinen, VP Marketing & Business Development

METER INDUSTRIES

Marty Weiss, President/Creative Director
Andrea D'Aquino, Senior Art Director
Mike Clancy, Senior Writer
Brian Avenius, Managing Director
Erin Hall, Designer
Earl Marona, Jr., Client Services

HORIZON MEDIA

CK-PR

In a category with over 300 new introductions since 2003, the trade and consumers clearly did not need another vodka. Yet vodkas kept cropping up with more and more ridiculous claims. The 'Truth in Vodka' campaign for Sobieski, an unheard of Polish vodka, debunks many of the myths and gimmicks surrounding overpriced vodkas, and urges consumers to focus on what's in the bottle. By the end of August 2009, case sales more than doubled from the previous year, making Sobieski one of the fastest growing vodkas in the US.