2010 BRONZE

BRAND EXPERIENCE

THE ARMY EXPERIENCE CENTER - SHOWCASING TODAY'S ARMY

U.S. ARMY, U.S. ARMY, OFFICE OF THE CHIEF MARKETING OFFICER

Major Larry Dillard, Project Officer

IGNITED

Eric Johnson, President
John Carlisle, Account Director
Brynn Harris, Director, Experiential Marketing
Brad Gottesman, Manager, Experiential Marketing
Mike Wolfsohn, Executive Creative Director
Matt Garthoff, Group Creative Director
Jarrett Farls, Associate Creative Director
Oogie Lee, Design Director
Matt Hrushka, Director of Technology

IGNITED

THE SCENIC ROUTE

The U.S. Army needed an innovative way to communicate its values, resources and career opportunities to a new generation of Americans. Conceived and built over a 10-month period in the Franklin Mills Mall in Philadelphia, the Army Experience Center (AEC) is a 14,500-square-foot technology and education center that immerses visitors in an experience that shatters outdated stereotypes and starts new career conversations. With its touch screen kiosks, state-of-the-art presentation facilities, community events and high-action simulators, the AEC is bringing new ideas and processes to the larger Army recruiting enterprise.