2010 GOLD

GOODWORKS - BRANDS

DRIVE ONE 4 UR SCHOOL

FORD MOTOR COMPANY, FORD MOTOR COMPANY

Connie Fontaine, Brand Content and Alliances Manager
Kimberly McInerney, Primary Brand Events & Alliances Manager

TEAM DETROIT

Curt Jaksen, SVP, Group Account Director
Kerry Doyle, SVP, Account Director
Quan Martin, VP, Management Supervisor
Kristyn Sobier, Account Supervisor
Randy Ortiz, Account Executive
Jessica Thomey, Assistant Account Executive
Samantha Sharp, Assistant Account Executive

THE PARK

EXPOSURE MARKETING

BUDCO

Ford Motor Company was looking for a creative way to get people who normally wouldn't set foot in a dealership to test-drive its vehicles. In response, Team Detroit created Drive One 4 UR School - a program that would take the test-drive out of the showroom, bring it to the dealership and do so in a meaningful way. The result was over 40,000 test drives across America, a significant lift in consumers' perception of Ford and the highest buy rate of any Ford or Lincoln Mercury test drive program.