2010 SILVER

INTERNET PRODUCTS & SERVICES

WELCOME TO THE FUTURE

CLEAR, CLEARWIRE

Jeff Hall, Marketing Manager, CLEAR
Ben Wolff, Chief Executive Officer, CLEAR
Scott Martin, VP Marketing, CLEAR
Missy Walker, Marketing Manager, CLEAR

SECRET WEAPON MARKETING

Patick Adams, Managing Director
Dick Sittig, Founder, Creative Director
Cam Webb, Associate Creative Director
Leah Dieterich, Associate Creaitve Director
Stacia Parseghian, Management Supervisor

APPLEGATE MEDIA GROUP

AKQA

MINDSHARE

CLEAR, a company founded to bring super fast mobile internet to towns across the country was ready to launch its first market in January 2009. CLEAR's competitors were some of the biggest, most established brands in marketing: AT&T, Verizon, and Sprint. To ensure success, we needed to create awareness, understanding and sales; and do so quickly. After the first seven months in market, CLEAR, the company no-one had heard of, exceeded every one of their first year objectives, establishing them as a real competitor in the most crowded marketing category.