2010 SILVER

SNACKS, DESSERTS & CONFECTIONS

HAPPINESS IS SIMPLE

LAY'S, FRITO-LAY NORTH AMERICA

Gannon Jones, VP, Frito-Lay Portfolio Marketing
Dave Skena, VP, Lay's Portfolio
Kate Garner, Senior Product Manager, Lay's
Linda Bethea, Marketing Manager, Lay's
Jim Meier, Insights Manager, Strategy & Insights

JUNIPER PARK

Jill Nykoliation, Managing Partner, Juniper Park
Terry Drummond, Partner, Executive Creative Director, Juniper Park
Alan Madill, Partner, Executive Creative Director, Juniper Park
Barry Quinn, Partner, Executive Creative Director, Juniper Park
Chris Hunter, Group Account Director, Juniper Park

OMD

TMA

Lay's is an iconic American brand that has historically dominated the snack category. But in recent years Lay's had become stagnant amidst perceptions it was the poster child for junk food. The 'Happiness is Simple' campaign flipped misperceptions about the product and reignited consumers' love affair with the Lay's brand.