2010 SILVER

DELIVERY SYSTEMS & PRODUCTS

A SIMPLER WAY TO SHIP CAMPAIGN

UNITED STATES POSTAL SERVICE, UNITED STATES POSTAL SERVICE

Robert Bernstock, President, Shipping and Mailing Services
Joyce Carrier, Manager, Media Planning & Advertising
Gary Reblin, VP, Expedited Shipping
Greg Whiteman, Manager, Market Research

CAMPBELL-EWALD

Mark Bellissimo, President, Managing Director
Greg Seraydarian, SVP, Group Management Supervisor
Dave Lockwood, EVP, Director Solutions Planning
Jim Gorman, EVP, Creative Director
Marcia Levenson, SVP, Creative Director
Kevin Pietsch, SVP, Group Media Director

The U.S. Postal Service had an aggressive goal of increasing revenue and volume in expedited package shipping, a declining category dominated by two iconic brands. Its 'simpler way to ship' campaign demonstrated there was an easier, more economical way to ship with Priority Mail Flat Rate Boxes. Using the iconic letter carrier to teach business shippers, 'If it fits, it ships for a low Flat Rate,' the Postal Service was able to exceed volume and revenue goals by more than seven times the campaign objective in just 90 days.