2010 BRONZE

COMPUTER SOFTWARE

3DUDES GONE 3D

SOLIDWORKS, SOLIDWORKS

Corinne Fandel, Marketing Communications Manager

SMALL ARMY

Steve Kolander, VP/Creative Director
Jeff Freedman, Marketing Principle
Bruce Gray, ACD/Copywriter
Sam Pitino, Art Director
Charles Wittenmeier, Director
Ben Raynes, Producer
Tania O'Brien, Editor
Kosta Katehis, Studio Designer
Stephen Caldwell, Interactivist
,

3Dudes Gone 3D is an engineering software advertising campaign thats main goal was to increase brand awareness and continue to help build community among design engineers in a highly competitive category. At the center of 3Dudes Gone 3D, is a microsite and individual webisodes. Rather than create only a print ad campaign that highlights features and functionality, the series entertained and engaged engineers in a way that they were comfortable with. As a result, Solidworks firmly established itself in the engineering cultural landscape.