2010 BRONZE

GOVERNMENT, INSTITUTIONAL & RECRUITMENT

'STRENGTH LIKE NO OTHER'

UNITED STATES ARMY, UNITED STATES ARMY, MANPOWER AND RESERVE AFFAIRS

Michael J. Sullivan, Deputy Assistant for Marketing and Recruiting
John Myers, Deputy Director, G7

MCCANN ERICKSON

Lisa Nocella, Director of Total Communications, U.S. Army
George Dewey, EVP, Executive Creative Director
David Waraksa, VP, Senior Art Director

MRM WORLDWIDE

Michael Jacobs, SVP, Executive Producer

UNIVERSAL MCCANN

Gary Barsky, SVP, Managing Director
Mike Racic, SVP, NY Director of Digital Communications

WEBER SHANDWICK WORLDWIDE

Jerrod Resweber, Vice President

MOMENTUM WORLDWIDE

Tanya Kesmodel, VP Director, Business Leadership

The Army's mission: enlist 70,000 people in the Active Army, despite the challenge of being at the forefront of the persistent conflict in the Middle East and being the least aspirational branch of the military. The 'Strength Like No Other' campaign played an integral role in expanding preconceived notions of being a Soldier, engaging potential prospects and providing venues by which qualified, informed, interested prospects could raise their hands and speak to a Recruiter- allowing the Army to exceed mission and quality goals for the year.