2010 SILVER

TRAVEL, TOURISM & DESTINATION

PRICELINE NEGOTIATOR

PRICELINE.COM, PRICELINE.COM

Jeff Boyd, CEO
Chris Soder, President, North America
Brett Keller, CMO
Cort Cunningham, Director of Advertising & Branding

BUTLER, SHINE, STERN & PARTNERS

Mike Shine, Executive Creative Director
Steve Mapp, Associate Creative Director
Lyle Yetman, Associate Creative Director
Justin Bucktrout, Sr. Art Director
Chris Bull, Sr. Writer
Kat Friis, Broadcast Producer

In a year where doom and gloom over the economy depressed the travel category, the Priceline Negotiator was back-fighting to help make travel possible by delivering great deals. With tips on how to partake of recession-proof travel and become a savings survivalist, Priceline made finding great deals and big savings fun. An integrated campaign of TV, print insertions, online and social media worked to deliver the message to travel deal seekers everywhere.