2010 SILVER

COMPUTER HARDWARE

PRINT AND PROSPER

KODAK, KODAK

Leslie Dance, VP, WW Brand Marketing and Communications
Cheryl Pohlman, Director Consumables Marketing
Joe Nardone, CDG US ISP MARKETING COMMUNICATIONS
Lisa Hackett, Global Manager, Advertising

DEUTSCH, INC.

Brent Vartan, SVP, Planning Director
George Decker, SVP, Creative Director
Morgan Carroll, SVP, Creative Director
Jamie Rubin, VP, Associate Media Director
Paul Turzio, Customer & Data Strategy
Tyler Helms, VP, Account Director

PARTNERS + NAPIER

KETCHUM

Determined to find a way to break the competition's control of the all-in-one (AiO) inkjet printer category, and successfully move the company into other businesses beyond "imaging", Kodak created a broad marketing and sales effort aimed at dramatizing its value proposition against the resourceful, experienced, and powerful "Big Printer Companies." Under the mantle of Print and Prosper, Kodak was able to double both awareness and consideration, and set a pace to hit aggressive sales goals by year's end, all in just a few short months.