2010 BRONZE

BOOMER+

'APPETITE FOR LIFE'

TOYOTA VENZA, TOYOTA MOTOR SALES

Doug Frisbie, National Social Media and Marketing Integration Manager
Chigusa Mares, Senior Advertising Admin
Kimberly Kyaw, Interactive and Strategy Admin

SAATCHI & SAATCHI LA

Rebecca Albert, Idea Management Supervisor
Kristen Hoy, Account Executive
Chris Nicholls, Associate Media Director
Chris Thornton, Interactive Media Supervisor
Adam Bauer, Interactive Media Planner
Scott Huebscher, Creative Director
Erich Funke, Creative Director

MSN BRAND ENTERTAINMENT EXPERIENCE TEAM (BEET)

REVEILLE PRODUCTIONS

Our challenge was not only to launch a new vehicle in a crowded segment but also to drive consumers to discover more about the unique features of the VENZA. For our 'active boomer' target, the 'Appetite for Life' webisode series combines two key passion points, food and travel, by featuring food host Andrew Zimmern on a culinary road trip across the US. While traveling, Andrew highlights key features of the VENZA in an organic, seamless fashion. The 'Appetite for Life' branded experience site exceeded its goal of visitors by 40%.