2010 BRONZE

GLOBAL

THE NIGHT THE WORLD WENT DARK

EARTH HOUR, WWF, WWF - EARTH HOUR

Andy Ridley, Executive Director, Earth Hour Global
Elizabeth Potter, Brand Director, Earth Hour Global

LEO BURNETT, SYDNEY

Todd Sampson, CEO
Scott Davis, Head of Strategy
Amanda Quested, Group Business Director
Sam McGown, Senior Business Manager
Andy DiLallo, Co-Executive Creative Director
Jay Benjamin, Co-Executive Creative Director
Kieran Anthill, Senior Art Director
Michael Canning, Senior Copywriter

STARCOM MEDIAVEST GROUP

LEO BURNETT, CHICAGO

Our global objective for Earth Hour was: how do we get individuals to actually do something about global warming without using fear? So, we gave everyone regardless of age, race, religion or social standing a simple act. To turn off their lights for 1 hour, as a symbolic stand against global warming. The result: in 2009 hundreds of millions of people, in 88 countries, in over 4000 cities turned off their lights and paused for one hour - Earth Hour. It has become one of the largest environmental movements in history.