2011 SILVER

GLOBAL

IBM SMARTERCITIES PROGRAM

IBM CORPORATION, IBM CORPORATION

Ann Rubin, VP, Brand Expression & Global Advertising
Pamela Kaplan, VP Market Management, Global Sales & Distribution
Lynn Porterfield, Line of Business, Global Advertising Lead
Matthew Michael, Manager, Advertising and Media, IBM Growth Markets
Lily Sorbara, IMC- Advertising Mgr. - Europe

OGILVY & MATHER

Susan Westre, Worldwide Executive Creative Director
Mike Hahn, Creative Director
Ryan Blank, Creative Director
Laura McCullough, Marketing Director
Mila Babrikova, Marketing Director

MINDSHARE/NEO

SY PARTNERS

VSA PARTNERS

JACK MORTON WORLDWIDE

For the first time in history, 50% of the global population lives in cities. And as a result, cities are becoming major centers of investment and innovation. While this is a major business opportunity for IBM, there are many challenges to overcome. How do you educate and explain something enormous but largely invisible: our healthcare system, education, even the transportation system? The solution was a modern educational program aimed to elevate the practice of city leadership, the role of IBM within it, and the value it creates for citizens.