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WINNER
GOLD
When Apple's App Store launched, the concept of a mobile app hardly existed. Our challenge was to help people understand apps as powerful and useful tools, that would change the...
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BRONZE
Subject to Mac's attacks, Windows was losing market share and mindshare. Our challenge was to breathe new relevance into a brand and product that people took largely for granted and...
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ARCHIVE LISTING
To view winners in this category from previous years click here.
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