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WINNER
SILVER
By the end of 2007, Nikon's market share in the point-and-shoot segment hit an all-time low. Nikon needed to engage young people to increase its share and compete with the...
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BRONZE
Demonstrating that it knows more about high definition than any other brand, Sony provided a unique reason that substantiated its position as the brand that owns HD. This campaign broadened...
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ARCHIVE LISTING
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