Consumer_electronics_hero

SILVER

2008_2040_landing_small_1 Sony was caught flat-footed when the TV category shifted to flat panel. An also-ran with no production capacity, Sony was forced to produce the Bravia on the same line as... More Info

BRONZE

2008_2723_landing_small_1 The entry-level digital SLR camera segment became highly competitive due to commoditization of technology, brand proliferation and price pressure. Canon needed to establish a market leadership position in the face... More Info

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