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WINNER
GOLD
In its first season, HBO's True Blood quickly amassed an audience of die-hard fans, but for an increasingly ravenous audience, it wasn't enough to just witness the world of True...
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BRONZE
EA SPORTS needed to not only increase market share, it needed to reinvigorate the entire category of sports gaming. 'The Win' campaign tapped into the universal human desire to not...
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SILVER
EA had never before had a top-selling video game on the Wii, and this became our goal for EA SPORTS Active. The challenge was to position Active not as a...
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ARCHIVE LISTING
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