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WINNER
GOLD
The 15-year old Jack in the Box ad campaign was facing ad awareness decreases and the brand was suffering from a lack of loyalty and differentiation. Social media was changing...
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BRONZE
As the economy turned on the fast food industry in 2009 competitors reacted with a rash of discounting. Jack in the Box challenged us to fight back to increase same...
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SILVER
Coupons can cheapen your brand. Essentially, you're paying someone to consume your product and the BURGER KING Superfan knows this. We wanted to reach out this younger, passionate fan and...
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