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WINNER
GOLD
Believe it or not, there was a marketing success story this year in financial services. It started with a simple idea: There's comfort in numbers. Grounded in the fact that...
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BRONZE
An outsider in the motorcycle insurance, Allstate needed to demonstrate its understanding of riders and prove it could "walk the talk." The campaign delivered successfully on three objectives: 1) it...
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SILVER
Lincoln Financial offers retirement solutions through trade professionals such as financial planners. So the company had to get the trade to recommend and consumers to embrace the brand. With the...
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ARCHIVE LISTING
To view winners in this category from previous years click here.
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