SEARCH
WINNER
GOLD
The U.S. Army faces a constant struggle to achieve annual recruitment goals. Potential recruits describe current Army recruitment advertising as out of touch with their lives and irrelevant to their...
More Info
BRONZE
The New York Lottery needed to revive a steady decline of sales of the Take 5 game, one that had inconsistent support and a dated unappealing image. Furthermore, the game...
More Info
SILVER
The goal was to change the perceptions that mothers and fathers have of having their child enlist in the U.S. Navy. The first step was building a social networking site...
More Info
ARCHIVE LISTING
To view winners in this category from previous years click here.
View Archive
