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BRONZE
The problem:Kotex was an "old fashioned" Brand in a category that was ruled by big spending Brands (with more money than us), where interest was low, and where switching to...
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BRONZE
Our goal: to reverse sales declines for the category and Trojan by successfully introducing Ecstasy condoms. We had to overcome age-old obstacles that condoms were considered pleasure barriers, men-only products,...
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