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WINNER
GOLD
While the competition was heavily outspending Nike Bauer with ad campaigns that put pro players on pedestals, Nike Bauer instead built a movement for itself that began with a six-week...
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BRONZE
Nintendo DS faced a sales plateau if it didn't broaden its loyal, but saturated base of hardcore gamers. It was clearly time to tap into a new but unlikely target...
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SILVER
Facing a shrinking pool of customers due to economic and distribution challenges and strong competition from industry leaders Mercury and Yamaha, Evinrude needed to find a new, more meaningful point...
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ARCHIVE LISTING
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