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WINNER
GOLD
The Detroit Zoo faced an incredible challenge: to secure new funding or close. The only solution was to seek approval of a new property tax from residents in three separate,...
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BRONZE
On Christmas day, 2007, a zoo visitor was mauled to death by a tiger. In the aftermath, media frenzy ensued, and attendance plummeted 66% from the previous year. The zoo...
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SILVER
Selling pet adoption is never an easy task. Most shelters try to do it with altruistic pleas and cliched images of pets in cages. Rather than focus on what people...
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ARCHIVE LISTING
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