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WINNER
GOLD
Foster Farms fresh chicken costs 60% more than store brands. Amid a recession, it was easy for Mom to trade down from the 'brand I like' to the 'just as...
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BRONZE
Klondike's long running "What Would You Do For A Klondike Bar?" campaign was losing steam. While it earned Klondike a place in popular culture, it wasn't translating to sales. We...
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SILVER
For over 50 years, Stouffer's has been the biggest name in frozen dinners. But despite its success, the brand was beginning to lose touch emotionally with hardworking, heartland moms and...
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