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WINNER
GOLD
After years of narrowly-focused communications and significant competitive pressure, SNICKERS(R) found itself in trouble. To reinvigorate the brand we went back to its roots as a hunger solution. The "You're...
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BRONZE
Once the #1 brand in the gum category, Orbit was losing share and relevance to competitors who were outpacing the brand on innovation. With the launch of the new Orbit...
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SILVER
How do you turn nothing into something? That's what Stride did by re-imagining innovation within the gum category. Faced with an onslaught of exciting competitor news, all Stride held in...
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ARCHIVE LISTING
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