SEARCH
WINNER
GOLD
In 2009 Wrigley launched Orbit Big Pak, an upsized pack of gum. The campaign had to drive awareness, restore brand perception of cool and innovative, and re-connect with Orbit loyalists....
More Info
SILVER
SunChips are made from whole grains, and have long enjoyed a reputation as a healthier snack. But in recent years SunChips faced new competition in this space. Recognizing consumers were...
More Info
SILVER
Lay's is an iconic American brand that has historically dominated the snack category. But in recent years Lay's had become stagnant amidst perceptions it was the poster child for junk...
More Info
BRONZE
After decades of being the category leader, Extra found itself in a losing battle with new, formidable competition. Unlike these new players, Extra was stuck in the past. We needed...
More Info
ARCHIVE LISTING
To view winners in this category from previous years click here.
View Archive
