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WINNER
GOLD
In 2009 Wrigley launched Orbit Big Pak, an upsized pack of gum. The campaign had to drive awareness, restore brand perception of cool and innovative, and re-connect with Orbit loyalists....
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SILVER
SunChips are made from whole grains, and have long enjoyed a reputation as a healthier snack. But in recent years SunChips faced new competition in this space. Recognizing consumers were...
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SILVER
Lay's is an iconic American brand that has historically dominated the snack category. But in recent years Lay's had become stagnant amidst perceptions it was the poster child for junk...
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BRONZE
After decades of being the category leader, Extra found itself in a losing battle with new, formidable competition. Unlike these new players, Extra was stuck in the past. We needed...
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