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WINNER
GOLD
Haagen-Dazs needed a big idea to reanimate the brand, in light of stalled sales and declining revenues. In 2008, Haagen-Dazs launched this campaign, recognizing the threat that disappearing honey bee...
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BRONZE
On Earth Day 2008, SunChips' factory in Modesto, Calif., opened a 10-acre solar grid so that SunChips would be made with solar energy. However, the brand's users were not hard-core...
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SILVER
The challenge was to break out of the functional constraints of the Gum category to build a brand recognized as a meaningful part of the lives of teens and regain...
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ARCHIVE LISTING
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