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WINNER
GOLD
By 2008, the Mini Cooper, while iconic and endearing, was becoming far less edgy, especially in cities where you might see 20 or more in a day. The launch of...
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BRONZE
Positioned as a means for Gen Xers to stay young and play, the Rogue crossover SUV rocketed to the upper echelons of a crowded segment in only six weeks despite...
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SILVER
The U.S. introduction of the revolutionary 1 Series gave BMW the opportunity to become accessible to a younger audience, making them early loyalists and life-long brand advocates. Through the use...
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ARCHIVE LISTING
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