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WINNER
GOLD
Struggling to gain market share in the African-American segment, Verizon Wireless took a completely new approach to connect with this community, launching a gospel choir competition, "How Sweet the Sound."...
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BRONZE
In July, CNN debuted an unprecedented four hours of original primetime programming to report on what it means to be "Black in America." The marketing objective was to build awareness...
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ARCHIVE LISTING
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