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WINNER
GOLD
Charmin Bathroom Tissue needed to sell a premium brand to a value oriented consumer. Quality of paper in Latin America is low; therefore consumers have low expectations. Consumers thought, what...
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SILVER
Allstate's Proteccion Es La Jugada (Protection is our Game) communications platform connects with Hispanics on an emotional level to increase their consideration of Allstate by fully leveraging and increasing the...
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