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WINNER
SILVER
The challenge: how to sell Sync, an in-car entertainment and communications system, to young Latinos and help Ford strengthen its position in the car and crossover segments. The objectives were...
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BRONZE
The assignment called for changing the perception of State Farm among Hispanics from "not in tune and too expensive" to one of "being there" to support them and save them...
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BRONZE
Everyone knows Oreo. But only when you know how to eat one, do you truly understand why it is not an ordinary cookie. Hispanics were not aware of the eating...
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