Mediaidea_hero

GOLD

2011_5282_landing_small_1 For Philadelphia Cream Cheese to grow, it needed to shift consumer behavior towards cooking with the brand. Real Women Of Philadelphia grew out of a key insight that women need... More Info

BRONZE

2011_5196_landing_small_1 Challenge: Drive viewership for Alice, Syfy's reimagining of the classic Alice in Wonderland. Research showed the white rabbit was the most recalled icon from the classic, so Syfy's updated character... More Info

SILVER

2011_5243_landing_small_1 Can you successfully "scale the emotion" of a live concert for millions of music fans online? That's the question that led to UNSTAGED from American Express, a revolutionary interactive music... More Info

ARCHIVE LISTING

To view winners in this category from previous years click here.
View Archive