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WINNER
GOLD
The objective was to disrupt. Google is the new gateway to culture, a window to Converse's audience. The first step was to identify the searches the Converse audience was making,...
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BRONZE
The challenge: to make milk hipper and inspire teens to drink more. The creative solution: create a buzz-worthy pop culture of own -the band "White Gold." The media strategy: to...
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SILVER
With this campaign running strong across TV networks for two years, the challenge was expanding its impact by taking it online. How do you take a brand that is defined...
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