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WINNER
SILVER
When Vaseline MEN lotions launched, we needed to persuade the football-loving, God-fearing, hairy-chested American man to use lotion. Not only when his skin was very dry, but regularly to keep...
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BRONZE
The bar market in the US was declining and, as the market share leader with 33%, Dove needed to convince soap users that they should switch to Dove. Setting a...
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SILVER
In 2008, 'Glacial Falls' was the worst-performing scent in the Old Spice portfolio and was in jeopardy of being pulled from store shelves. Our task: to rebrand 'Glacial Falls' and...
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