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WINNER
GOLD
Suave teamed up with Sprint for an unprecedented partnership to gain mindshare -and marketshare- among moms. By building an online community especially for moms and involving them in the creative...
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BRONZE
The goal for this launch was to bring 20-something women into the Dove franchise and to tap into the growing market for fragrance and experiential personal care products. A true...
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SILVER
In 2008, Procter & Gamble and its agency set out to relaunch Old Spice's Hair & Body Wash. Research revealed that many guys were alienated by overcomplicated or overly feminine...
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