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WINNER
SILVER
With research showing women increasingly avoiding the chip aisle, Frito-Lay set out to reconnect with female consumers. The web-based 'Only In A Woman's World' comedy series engaged consumers beyond traditional...
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BRONZE
The U.S. Army needed an innovative way to communicate its values, resources and career opportunities to a new generation of Americans. Conceived and built over a 10-month period in the...
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BRONZE
It almost sounds like blasphemy, but Gatorade wasn't looking to improve sales or gain a percentage increase in product awareness. They were after all the No. 1 sports drink brand...
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