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WINNER
GOLD
The challenge was to transform a no-name Mexican beer into a distinctive premium brand. Faced with declining beer sales and increasing competitive spending, the brand needed a counter-category message to...
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BRONZE
Consumers tastes changed in the last decade. Wanting more variety, they started exploring new styles of beer and beverages. Miller High Life was perceived as an old brand stuck in...
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SILVER
In the 1960s and '70s, Canadian Club was the No. 1 whisky in America. But now Canadian Club is as untrendy as a brand could be. Guys say scornfully, "That's...
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