Bev_alcohol_hero

GOLD

2010_3873_landing_small_1 Miller High Life endeavored to steal Budweiser's thunder during the Super Bowl despite Budweiser having event exclusivity and a budget 55x that of High Life's during the game. High Life... More Info

SILVER

2010_4156_landing_small_1 In a category with over 300 new introductions since 2003, the trade and consumers clearly did not need another vodka. Yet vodkas kept cropping up with more and more ridiculous... More Info

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